The procedures described in this Privacy Policy apply only to information gathered through this Web Site.

We collect and store information that you enter into this Web Site. For example, when you register with us, we collect and store some or all of the following information that you provide: name, billing address, shipping address, email address and telephone number. This information is used to provide the products and services that you have ordered or requested, to process orders and ship them, to send order and shipping confirmations and to provide customer service. We may use some of this information to tell you about special offers, sales and any new site features, which we feel may be of interest to you, unless you have opted not to receive promotional communications in connection with this Web Site.

We do NOT hold or store any of your credit card information, credit card numbers or credit card expiry dates. When you place an order, this information is entered onto a secure server owned and maintained by WorldPay, and It's in your jeans has no access to this information.

In the event of an order placed over the telephone, any credit card information received by us will be entered into a secure server owned and operated by WorldPay, and we will not retain or hold on our systems any details of this information.

We collect and store certain other information automatically whenever you interact with this Web Site. For example, we collect your IP address, browser information and reference site domain name every time you visit this Web Site. We also collect information regarding customer traffic patterns and site usage. This information is used to analyze and improve this Web Site and to provide our customers with a fulfilling shopping experience.

We, like many other Web sites, use "cookies", which are small text files stored on your computer`s hard drive when you visit a site. Cookies help us to identify account holders and optimize their shopping experience. Cookies also allow us to hold selections in a shopping cart when a user leaves this Web Site without checking out. Most browsers accept cookies automatically but allow you to disable them. However, we recommend you leave cookies "turned on" so that we can offer you a better shopping experience on this Web Site.

We also may collect and store information about you that we receive from other sources, to enable us to update and correct the information contained in our database and to provide product recommendations and special offers that we think will interest you.

We do not sell or ship any items ordered through this Web Site directly to minors, nor do we collect any personal information from anyone who we know to be a minor. If you are a minor, you should not use this Web Site except with the involvement of a parent or guardian and should not submit any personal information to us.

We do not share with others any personal information that you provide to us through this Web Site, except with your consent or as described in this Privacy Policy.